Kaplan and Haenlein (2010) highlights 10 points that companies should follow while using social media, and I will summarize it for you! They basically broke it down to 5 things you should be considering when using social media, and advice during your 'social interactions'.
- Choose the right social media - essentially it is important to choose the right social media platform to use. There are heaps of them out there, and if you are looking to target something very niche, you might want to consider being hipster and avoid Facebook or Twitter altogether!
- Don't reinvent the wheel - the advice here is not to go and create something that is already available to you already! Just join an existing social network and benefit from its popularity and user base!
- Be consistent - Just make sure what you are saying and doing is consistent across all the social media platforms!
- Integrate - If you're using traditional media to promote! Make sure you try and work something out so that it you benefit from the synergy of having more than one platform for promotion!
- Access - Not just access for your target market, but access for your employees too! How would they be able to know whats going on if they don't actually participate?!
- Active - Something that I should have been when doing my blogs! Being active helps you get followers. But in all honesty, I think communitychannel (one of my fav YouTubers) inactivity seems to get her more views on her videos because people just get go into cold turkey and simply just watches her old videos
- Don't be BORING - If you guys are still reading this, I salute you! Because I feel this post is exactly what I'm telling you not to do. Being boring just puts people off.
- Be humble - Remember Gasp? How the shop assistant Chris insulted a customer and it all went to hell? Now picture that happening online. Yeaaa..
- Be daring- What they really said here was to be unprofessional, but what they really meant here was to be daring. Loosey Goosey guys! Things that look too professional don't encourage that much interaction with people. Its like going to Karaoke with Reece Mastin! Imagine all the fun you'd have :( probably not much..
- Do not try to test the system - It is highly encouraged that you respect the rules of social media!
Is there anything else here you guys might add when using social media as a company?
I would add 'engagement with customers.' like what I mentioned on my blog many times. 'social media' is not 'social' without engagement.
ReplyDeleteHowever, the business needs to be careful when doing this because sometimes it's just gonna turn them down even worse. One article that I read about creating engagement with audiences on facebook said that one of the ways to do it is to ask them to fill the _____.
e.g. It's Friday!! I really can't wait to _________.
True, this really creates interaction and engagement. Encourage them to comment on your post... However, the audience might put your competitor's name there instead. imagine that Coles put this status up and someone comments on it 'can't wait to shop at Woolworths' << hmm... awkward....
If they're gonna use this technique, they surely need to choose the topics that are meaningful and relevant to their brand.
yea, getting the customers to do stuff like this is always dangerous. its hard to control! especially when there are people out there who enjoy trolling! check this out!
ReplyDeletehttp://www.smh.com.au/entertainment/tv-and-radio/confessions-of-a-troll-trolling-is-an-art-20121015-27n3f.html