Leveraging on the growing number of smart phones

The Herald Sun predicts that the number of smartphones in Australia will hit 8.8 Million in 2012, a 40% growth from the previous year! At the moment, phones are reportedly outselling PCs now! This suggests that people are more on the go then ever before! I feel companies should leverage on this, and this might be an idea how!

Tenza Yakitori is a game available on the iPhone and android systems! Just a typical game right? Wrong! It is a game that has real food rewards. After completion of every level, users can redeem a voucher that provides them discounts for REAL food rewards from the restaurant Tenza! Part of me feels that the idea is not complete, and that more things can be done, but I honestly feel this could be the first step towards leveraging number of smartphones used by the public! This not only makes use of the popularity of cooking genre games, but it also takes the opportunity to market and sell their products!

What can other companies not selling food do? Do you guys think its a good idea? Let me know!