I'm sure as marketing students we've all heard the power of social media. How it can quickly pass infomation and create awareness influence buying etc etc. After the unvieling of the iPhone 5, there has been alot of buzz on social media. Alot of which revolves aroudn the fact that the iPhone 5 is a disappointment, and VERY unimpressive.
The physical changes of the phone from the iphone 4s (the iPhone 5 is slimmer and longer) has become somewhat of a joke. I'm pretty sure you guys have seen this on some sort of social media.
Additionally, not long after the release, Apple had to apologize for a couple of their phone applications. Tim Cook, the Apple CEO apologized for the iPhone map application and the purple flare in photos that the iPhone 5 takes.
How in the world does apple still manage to break the record for the most number of iPhone sold still? Don't get me wrong, I'm not a "apple hater" or anything like that. I'm just curious to know how much flak a company can take before the mainstream community catches on? Is there a formular for this? What do you guys think? Leave me a comment!
Hi, I agree the power of social media is how effective and efficient to spread their new product information to customers, and company can collect the customer feedbacks quickly. social media is a platform between company and customer to interact with each other.
ReplyDeleteThat's true, iPhone5 lets lots people disappoint. social media is a platform to let Apple knows their new product will let them losing customers. Then, they may improve their product next time. To be honest, I will also switch to Samsung once my plan over.
But, I dont understand your article title. What do you mean" power of social media....not"? is that mean social media doesn't have strong power, or something else?
Could you help me understand it?
LOL
haha sorry i wasn't clear enough, i was really trying to say that social media might not have such a large influence like we thought it has, because even when you have a large number of people voicing their dissatisfaction with the new iPhone, they still managed to break their previous sales record. Which is, in all honesty, quite amazing.
ReplyDelete